About us - Body20 Franchise History and Information

About

Explore what Body20 is about

Body20 History

The first Body20 studio opened in Brackenfell, Cape Town in 2013 and reached full capacity within 9 months.

Fueled by industry knowledge and a passion for fitness, we developed proprietary EMS fitness programmes to establish the Body20 brand. The first Studio served as the foundation, leading to the establishment of our unique model in the franchising sector.

Our expansion has extended across Africa, including thriving markets in Namibia and Botswana. Since 2018, our footprint has grown significantly, with over 400 studios in development across the United States. Since then we established the brand in the United Kingdom, New Zealand and Belgium. This expansion not only reflects our commitment to delivering sustainable results for our members but also supports the success of our dedicated Studio owners worldwide.

Body20 Timeline

2013

Body20 launches its first Studio in the Western Cape, South Africa. The Studio reaches maximum capacity in nine months.

2014

The popularity of the Body20 brand warrants the natural progression of franchising the business. Body20 will later become the largest EMS fitness franchise in the South Africa.

2016

We introduced InBody to our product offering. InBody enabled us to measure the body composition of our members and keep them accountable to reach their health and fitness goals.

2017

Body20 identifies a need to provide members with expert advice and nutritional support. We announce Nutrition Doctor services to enhance our holistic approach to EMS fitness.

2017

Franchise Association of South Africa (FASA) Winner: Newcomer Franchisor of the Year.

2017

Expansion into Southern Africa: Our first Studio in Namibia opens its doors.

2018

Franchise Association of South Africa (FASA)
Winner: Franchisee of the Year
Finalists: Brand Builder of the Year, Job Creator of the Year.

2019

Body20 continues to expand into Southern Africa. Body20 Botswana is open for business.

2019

Continued growth within the South African borders. We introduce nine new Studios to the network.

2020

Body20 rebrands! We showcase our value system of trustworthiness, loyalty and professionalism while creating a fresh and youthful presence.

2021

The Body20 brand hits the shores of Wellington, in New Zealand.

2022

Body20 Benelux, Body20 introduces its unique EMS fitness programme to the Belgium market.

2023

We turn 10 years old and celebrate as the largest EMS fitness franchise in South Africa.

2024

Body20’s holistic offering continues to evolve with the introduction of October Health, our mental wellbeing partner that gives members exclusive access to resources to improve their body and mind.

2024

We open our first Studio in London. The UK is the latest market to be introduced to our unique holistic approach to EMS health and fitness.

Frequently Asked Questions

The appeal of a 20-minute training session attracts potential members, while the expertly designed layout of each Studio appeals to investors. Along with the affordable membership packages, Body20 retains members through additional benefits which give owners multiple revenue streams.

There are many reasons why a Body20 franchise is an ideal business. Not only do we help you with the set-up of your entire Body20 Studio, we provide a service that primarily targets health and weight loss, which is a big market, plus we’re at the forefront of advances in the fitness industry.

A Body20 franchise starts from R835 000. This includes Body20 equipment, store fittings, merchandise and marketing, the franchisee license and support.

A small Studio operating a single session per slot will require 30 – 60 Sqm. A larger Studio running two sessions per slot will require 65 – 90 Sqm.

Body20 will assign a Studio license to the Body20 franchisee to legally operate a Body20 Studio in a pre-approved area or shopping complex.

Yes, the Body20 business model is designed to further your success, allowing you to manage multiple Studios in different locations.

The income you make is only limited by your own ambition. Refer to the Franchisee Information Pack for earning potential and a cost analysis.

Upfront investment varies according to the Studio type. The total investment covers your Body20 Studio initial fee and set-up of an average-sized Studio.

Submit the form above to download the information pack and sign up for a Discovery Session with our Franchise Team.